The global fashion retail industry is ushering in a new demarcation point, and so is the Chinese market, which continues to grow faster than before.

According to fashion business news, Anta Sports' sales exceeded 30 billion yuan for the first time last year, with a gross profit margin of 55%, and a net profit of 30.3% to 5.545 billion yuan. Its overall performance reached a new high, and it has maintained double-digit growth for six consecutive years, exceeding analysts' expectations.

In the 12 months ended December 31 last year, the revenue of Anta, the core brand, rose by 21.8% to 17.45 billion yuan, while the sales of FILA, the brand, rose by 73.9% to 14.77 billion yuan, and the sales of other brands, including Descente and Kolon sport, also rose by 33.2% to 1.707 billion yuan.

As of the end of the reporting period, Anta sports has 12943 outlets in the world, including 10516 Anta brand stores in mainland China, 1951 FILA outlets in Greater China and Singapore, and 136 disante stores in mainland China.

Ding Shizhong, chief executive officer of Anta sports, said that thanks to the gradual implementation of the development strategy of "single focus, multi brand and omni channel" and the continuous advancement of globalization, the group has now formed a model of "three brand groups" and "three sharing platforms", which has improved the brand power, commodity power and retail power of its multi brands, So as to attract young consumers more effectively and continuously stimulate the rapid growth of group sales.