If you still look at the shoe store under the BELLE international, you may see a machine that can measure the foot type in some stores. This is the new BELLE shoe custom service.

Recently, BELLE Co., Ltd. (hereinafter referred to as "Shenzhen) Co., Ltd. (hereinafter referred to as" Yi majestech ") has launched a shoe crawler custom WeChat platform, allowing consumers to customize shoes according to their own foot type data. The trouble is that consumers must first scan and measure their feet in the physical store with 3D foot scanner before placing the order online.

According to the official website, Yi majestic technology focuses on Fashion Tech research and development, combined with the 3D scanning technology and large data mining and other advanced technologies, through O2O and mobile commerce, to create new fashion footwear experience for customers.

The 3D foot scanner installed in the store can be used to recommend shoe size and shoe type by measuring foot length, foot height, foot circumference, foot arch and thumb inversion.

It provides the technology that Italy Bo measurement service in the more than 180 city more than one thousand stores. In its official website, we can query offline shops offering measurement services. At present, nearly 50 BELLE counters in Beijing area provide this service.

To obtain accurate measurement data, consumers can choose their own care Bo WeChat mall want the material and color. The custom page shows that the price of the customized shoes is between 688-1038 yuan, the material is leather, and each shoe can choose 1-3 colors.

Italy technology's custom business has been running since the beginning of March. At present, there are only 18 shoes (11 women and 7 men) to be customized. These custom shoes from the BELLE factory, the brand is still Yi Bo science and technology.

Usually, 15 working days after the order can be delivered to the customer. The mall provides 7 - day return and 30 - day repair service. Now, we receive more than 10 orders per day, with women's shoes on the side.

This is the new change that BELLE has made after its privatization.

But now the newly launched custom business is not as good as BELLE group's brand in terms of scale, style and brand awareness. There is also an analysis that it looks more like a gimmick. After all, many of the high-end shoe brand products for the custom business are sold for more than ten thousand yuan, and what is not clear about the significance of BELLE's customizing the business from the ordinary consumers.

For BELLE, a giant shoe maker, it is difficult to solve the problem of brand aging and design innovation, but after all, it has taken another step in the new retail.