The fourteenth Dongguan shoe material exhibition was held in the early November of the fourteenth China Dongguan international shoe exhibition, footwear exhibition and shoe exhibition (2011 fall). It will be held on the 1-3 day of November 2011 at the same period of Dongguan Houjie and Guangzhou Fair shoes exhibition, closely surrounding the three major themes of "brand, channel, upgrading and transformation", and actively excavate overseas brand participation and mention For massive information to meet market demand, committed to shoe enterprises to R & D design and brand channel "smile curve" ends at the breakthrough. Hongkong's fine design shows in Dongguan shoe exhibition. In recent years, domestic shoe enterprises are plotting transformation and upgrading to create their own brands. In order to help shoe enterprises to improve their design ability, the "Hongkong creative work exhibition area" is set up, and the selection of creative power flow shoes from the Hongkong Institute of higher education and Technology (THEI) will be the first appearance of the exhibition. The world's fashion capital - Hongkong is a Chinese and western city, the convergence of the integration of global culture, and cultivate a number of young, potential design elite. This will bring the design works from fashion capital to domestic shoe companies, including shoes, clothing and handbags. In order to build a docking platform for young designers and shoe manufacturers in Hongkong, we hope that the original designer will have the opportunity to achieve the concept of innovation. At the same time, the upgrading and transformation of the domestic market, the small profit margin, no pricing power, and the domestic market expansion, and the government continues to improve support, many OEM manufacturers are keen to transform or open up retail business, expand business opportunities. Dongguan leading enterprises Qisheng shoe industry said that when faced with sales difficulties at the beginning of transformation, "Brand management is not easy. When faced with brand, it will encounter a bottleneck on the market, that is, the product's popularity is not high." We should enhance brand awareness, invest a lot of money and manpower in R & D and brand building, and rely on government support and promotion. Dr. Liao Yongxin, the lecturer of the Department of textile and clothing at Hong Kong Polytech University, will visit the Dongguan shoe exhibition to hold a lecture on how to make market positioning and highlight brand differentiation after the upgrading of shoe enterprises. In addition, in order to promote the brand image of the exhibitors, the General Assembly will create T and all closed theaters, let the exhibitors hold new product launches in a special form, display the latest products of the exhibitors, interpret the brand and bring the publicity opportunities for the brand. Following the warm response of the Symposium on "OEM manufacturer transfer retail strategy" in the spring of 2011 spring shoes exhibition, Mr. Wu Weihong, a senior brand and retail consultant, will hold a symposium on "how to develop retail business in China" at the fall exhibition, share the retail path with the industry, and provide support for enterprise transformation. In order to facilitate the buyers to travel, the organizers specially set up a number of special vehicles to carry the buyers directly to the exhibition hall, in addition to the opening of the free buses in Hongkong, Shenzhen, Guangzhou and Dongguan South City, the Guangzhou Fair Pazhou Exhibition Hall also added special vehicles, convenient for buyers from the Canton Fair to Dongguan shoes exhibition hall.